TVB Europe, owned by Hong Kong-based broadcaster TVB, is entering the Dutch market where it will be carried by cable operators Mediakabel and UPC.

The channel, which will reach 500,000 households in the Netherlands, is aimed at expat Chinese. Programming includes news from Hong Kong, Taiwan and mainland China along with TVB's dramas, music and educational programming and cartoons.

TVB was launched in Europe in 1997 as a direct-to-home satellite channel and broadcasts for 17 hours a day.