Momentum Pictures has pickedup all UK rights to football romantic comedy The Other Half from UK-based seller AV Pictures.

The film, which stars DannyDyer and footballer-turned-actor Vinnie Jones, is Momentum's second deal withAV this market after the UK distributor picked up horror thriller Wilderness.

The Other Half joins WW2-set drama The Aryan Couple, directed by veteran producer John Daly, on AV'sexpanding line-up of non-genre films. However, the company is also generatinginterest with its slick horror film, Zombie Island. Along with film buyers, AVis talking to video game developers about adapting the property, which is dueto shoot in Hungary in July.

"If it works, there are definitely two or three to follow,"said AV's managing director Vic Bateman.