Building on its buzz from Sundance, Hamlet 2's EFM sales are starting to heat up with Momentum taking UK rights.

Focus Features acquired the worldwide rights to the film in Sundance and handled the UK deal, which was said to be worth well above $2m.

Andrew Fleming directed the comedy starring Steve Coogan as a failed actor who recruits his high-school drama students to act in a controversial sequel to Hamlet.

Catherine Keener, Melonie Diaz, Amy Poehler, David Arquette and Elisabeth Shue also star. Fleming co-wrote the screenplay with Pam Brady.