Adam Cunningham, previously Chief Strategy Officer at Allied Global Marketing, has been promoted to global CEO while Kelly Estrella moves up from chief of marketing operations to COO.
Tuesday’s (March 24) announcement comes as the company positions itself for the next phase of growth as an integrated partner across entertainment, gaming, sports, hospitality, tourism and location-based experiences.
Cunningham succeeds Clint Kendall, who is transitioning to the company’s board of directors. In his new role, Cunningham will lead Allied Global Marketing’s focus on integrated growth, operational discipline, and the continued development of proprietary tools, data, and applied AI.
Estrella will lead global operations, align teams, strengthen delivery discipline, and scale Allied’s capabilities across markets and clients.
“Adam has helped shape Allied’s strategy at a pivotal moment for our industry,” Kendall said. “As marketing becomes more integrated, more data-led and more operationally complex, he brings the strategic clarity, commercial focus and modern operating discipline needed to lead Allied forward.”
Cunningham hailed Estrella’s “operational discipline, cross-market credibility and clarity of execution”.
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