Sacha Baron Cohen’s new Ali G feature, Ali G: Who Iz I?, has been set for an October 23 US theatrical release through Amazon MGM Studios.
International distribution plans were not revealed.
Plot details of the film, on which Baron Cohen makes his feature directing debut, are being kept secret, though the character’s recent surprise appearance at Wimbledon could play a part in the story.
The Ali G character, a supposedly streetwise poseur, announced the project in an Instagram post: “Dey has finally made a documentary about me. And it ain’t like dat crap one about da penguins. Dis one haz got at least twice as much animal sex. Ali G: Who Iz I? Cominatcha on 10.23 wotever dat means.”
Baron Cohen introduced Ali G on UK television in the late 1990s and built a series around the character in the early 2000s. A feature film, Ali G In Da House, followed in 2002, making $23.3m worldwide at the box office.
Other features built around Baron Cohen characters are Borat, which took $262m worldwide in 2006; Bruno, which managed $188.8m in 2009; and The Dictator, which grossed $179.4m in 2012.
Borat Subsequent Moviefilm followed in 2020 during the pandemic shutdown, going straight onto Amazon’s streaming service Prime Video.
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