Growth is expected to accelerate throughout 2014 to reach an anticipated 6.4%.
Cinema ad spend was up 0.4% in Q1 2014 reaching a value of £36.3m, according to the latest figures from the Advertising Association/Warc Expenditure Report.
Growth is expected to accelerate throughout 2014, notably in Q3 with the summer blockbusters, for an anticipated overall growth of 6.4% this year.
Overall, strong performances for TV and Radio in Q1 and the improving economic outlook have led AA/WARC to revise its forecasts upwards for the UK’s ad market. According to the latest report, growth rates are predicted to reach 6% in 2014 and 6.7% in 2015.
Tim Lefroy, chief executive at the Advertising Association, commented: “These latest ad spend data are another nudge up for the economy, and a feather in the cap of UK global leadership in online and mobile, with consumers getting more value each day.”
The AA/Warc Expenditure Report is the only source that uses ad expenditure gathered from across the entire media landscape, rather than relying solely on estimated or modelled data.