Cinema United names Theo George to new director of marketing post

Cinema United has appointed Theo George to the new position of director of marketing. 

Based in Los Angeles, George will be in charge of developing and executing a social media strategy for the exhibition industry trade group (formerly known as the National Association of Theatre Owners) and for CinemaCon, the annual exhibition convention that the group hosts. 

He will also oversee consumer interactions for Cinema United and CinemaCon through brand and media partnerships. 

George most recently served as cinema marketing manager for the Brooklyn Academy of Music. He previously worked at the Maryland Film Festival and the National Center for Transgender Equality. 

Cinema United chief communications officer Andrew Stewart (to whom George will report) said: “From our first meeting with Theo, we were instantly impressed with his overall marketing experience in both exhibition and advocacy. His creative acumen and strategic insight, not to mention his passion and love of the movies, were obvious and we are thrilled to see him apply those skills to advance this amazing industry forward.” 

George commented: “I’ve spent a good portion of my career getting audiences excited about going to the movies because I believe deeply in the power of the shared theatrical experience. Cinema United’s mission to unite and promote the industry couldn’t be more urgent or inspiring. I’m thrilled to champion the theatre owners who create those magical moments for millions of moviegoers and ensure that the irreplaceable experience of going to the movies remains a cultural cornerstone.”

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