EXCLUSIVE: Marketing head Kezia Williams promoted into newly created role.

Kezia Williams

Entertainment One Films UK head of theatrical marketing Kezia Williams has been promoted to the newly created role head of theatrical distribution.

Effective immediately, Williams will oversee all cross-functional theatrical activity and will also retain her oversight of marketing for the division.

Williams joined eOne in 2013 and has since overseen marketing campaigns for films including 12 Years a Slave, Dallas Buyers Club and Mr. Turner.

Prior to eOne, Williams served as deputy marketing director for film at Warner Bros. UK, where she led the cross-divisional marketing campaigns for titles including Harry Potter and The Deathly Hallows, The Dark Knight Rises and The Hobbit.

Williams started her career in the agency world directing media planning for Sony Pictures before joining Universal Pictures as marketing manager in 2006.

“I am delighted to see Kezia take on this expanded role,” said Alex Hamilton, MD of Entertainment One Films UK.

“Since joining the company, Kezia has proven to be a standout executive, leading our theatrical marketing efforts with real rigour and flair. Bringing her major studio experience to the new role, Kezia is well-positioned to lead the theatrical team through the exciting year to come and beyond.”

Williams said: “It’s an exciting challenge to be leading eOne’s dynamic and talented UK theatrical team and I’m looking forward to maximising every opportunity for success across such a strong and varied slate.”

eOne’s 2016 film line-up includes Steven Spielberg’s The BFG, Ricky Gervais’ David Brent: Life on the Road, Tom McCarthy’s well-received Spotlight and Dreamworks’ adaptation of bestseller The Girl on the Train as well as new films from J A Bayona, Denis Villeneuve, Richard Linklater and Jeff Nichols.