Manatt Digital Media announced (April 2) it has hired consultant and business strategist Eunice Shin as director.
Shin will provide business strategy consulting to new and existing clients with a focus on social media, consumer insights and customer relationship management.
The LA-based company is the investment and consulting arm of law firm Manatt, Phelps & Phillips.
“At Manatt Digital Media we are committed to providing a one-stop diversified services model that ensures that our clients receive a complete and comprehensive picture of the digital media and technology landscape,” said CEO Peter Csathy.
“Digital media is the new language that most businesses and consumers are now speaking, and if you can’t speak ‘digital,’ you can’t reach your target audiences,” Shin said. “It is a necessity, in my mind, that every company needs a comprehensive, strategised approach. That is what we aim to deliver – and to do so more effectively – than any others can.”
Shin was formerly director of business development at Cognizant Business consulting. She comes to Manatt Digital Media with 17 years of business management and technology consulting experience.