Paramount Global has named executives to lead the continuing international expansion of its Paramount+ and Pluto TV streaming services.
Marco Nobili, previously senior vice president of international marketing, data and analytics for Paramount Global’s streaming division, has been promoted to executive vice president and international general manager of subscription service Paramount+.
Olivier Jollet, previously senior vice president and general manager of Pluto TV internationally, becomes executive vice president and international general manager of the free ad-supported service.
Nobili and Jollet will report to Raffaele Annecchino, president and CEO of international networks, studios and streaming, and Tom Ryan, president and CEO of streaming.
Paramount+ is set to expand into the UK, a number of European countries and South Korea this year, and into India in 2023. Pluto TV is launching this week in the Nordics, through a partnership with NENT Group, expanding the service’s global footprint to three continents and more than 30 countries.
Paramount is also a partner in SkyShowtime, a joint venture premium streaming service with Sky owner Comcast that will launch in a number of European countries beginning this year.
Annecchino said: “The opportunity to expand our streaming business internationally is tremendous and 2022 will be a crucial year for our strategy. With Paramount+ and SkyShowtime expected to expand to 60 markets by end of 2022 and Pluto TV continuing to expand worldwide, I’m confident Marco and Olivier’s leadership will enable us to seize the opportunity and build on our progress towards our integrated global streaming business.”