In what the company is claiming as a first, Lionsgate is making tickets for its upcoming John Wick spin-off Ballerina available for purchase in the US through TikTok Shop.
US TikTok users will be able to buy tickets directly within the social media app during a livestream of the film’s world premiere in the UK. The film is set for release on June 6.
Lionsagate says the arrangement marks the first time a physical movie ticket can be purchased on TikTok Shop in the US.
Starring Ana de Armas, Ballerina takes place during the event of John Wick: Chapter 3. The spin-off is a Thunder Road Films/87eleven production directed by Len Wiseman, written by Shay Hatten and produced by Basil Iwanyk, Erica Lee, and Chad Stahelski.
Lionsgate Motion Picture Group EVP of paid media Dani Otero commented: “We’re always looking for new ways to engage with moviegoers, and today’s audiences are on TikTok. This integration allows us to meet fans where they are and bring them closer to the movies they love in ways they’ve never experienced before.”
TikTok vertical director of media and entertainment, global business solutions Reia Davidson added: “TikTok is home to a dynamic community of moviegoers and film enthusiasts who discover and engage with new titles and cultural moments. Lionsgate’s launch on TikTok Shop enables fans to experience the premiere of Ballerina in an interactive, shoppable moment, exclusively on TikTok, bringing in-app buzz to theaters.”
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