MGM is to relaunch its international streamer as MGM+ International with an expanded Lionsgate content package.
The service, which was originally available on Prime Video Channels as MGM, will relaunch under the Amazon-owned company’s US moniker MGM+ in key European countries including Germany, Austria, Italy, Spain and The Netherlands.
MGM+ International has been bolstered by a content deal secured with Lionsgate – MGM’s former co-parent company – which will give subscribers access to a collection of premium Lionsgate TV and Starz television series and films including the Power franchise, Black Sails, Black Mafia Family and Mad Men for no extra cost. The price for MGM+ International is €3.99 (£3.50) per month.
Amazon Prime subscribers can sign up for MGM+ International as a bolt-on via Prime Video Channels, while Lionsgate+ subscribers who signed up via Channels will also now have access to MGM+.
“Following the relaunch of MGM+ in the US at the start of the year, we have seen significant growth in subscribers,” said Chris Brearton, vice-president of Prime Video Studios Corporate Strategy.
“Now MGM’s international streaming services will follow suit, and relaunch as MGM+ International in key countries where we are making further content investments to capitalize on the strength of the iconic brand and accelerate our growth as a premium international SVoD service.
“Our strategic deal with Lionsgate marks a further commitment to the MGM+ brand by Amazon. This newly acquired suite of Lionsgate programming will be added to the already rich catalogue of MGM movies available on the service in Europe.”
A version of this story first appeared on Screen’s sister site Broadcast.
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