Power to the Pixel announces new German partner for The Pixel Lab 2014.

European funding body Medien- und Filmgesellschaft Baden-Württemberg (MFG) is set to partner with Power to the Pixel on The Pixel Lab 2014, the annual development workshop for projects across film, TV, games, online, advertising, publishing and mobile platforms.

The Pixel Lab begins with a six-day workshop in Baden-Württemberg, supporting media professionals in developing and honing skills needed to create, produce and distribute cross-media projects.

Project-driven mentoring is provided by Michel Reilhac, head of studies at Venice Biennale College; Nuno Bernardo, CEO, beActive; Diana Elbaum, producer, Entre Chien et Loup; Thomas Howalt, games producer and writer; Adam Sigel, content strategist, writer and producer; and Inga von Staden, media architect.

Liz Rosenthal, CEO of Power to the Pixel, said: “We’re delighted that MFG has come on board this year’s Pixel Lab to share its experience and expertise in funding innovative and commercially successful projects across different platforms with the project creators who will be taking part in the lab.”

MFG is a German funding body that supports productions and enterprises across film, broadcast, gaming, animation, interactive and other digital media. The company and its subsidiaries have invested in projects such as The Inner World, winner of the Deutsche Entwicklerpreis and the IndiePrize; Milli, winner of the Cinekid Pixel Market Prize 2013; ARTE hit documentary and interactive project The Builder’s Challenge and winner of the Deutschen Fernsehpreis award for best television series, Zeit der Helden.

The Pixel Lab is also sponsored by the MEDIA Programme of the European Union, the Creative Skillset Film Skills Fund as part of a Bigger Future 2, FFA and TorinoFilmLab, all of whom are returning as partners on The Pixel Lab from previous years.

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