Scott Benfold has been promoted to group commercial director of Screen, extending his remit to take on commercial leadership of the recently rebranded Screen Global Production (formerly KFTV).
Benfold’s role now includes the Screen International and Screendaily brands, along with Screen Global Production and all Screen group events, including the Screen Summit and Global Production Awards in Cannes.
Screen Global Production was rebranded from KFTV in February this year and is the leading international production directory for the film, television and commercials industry.
It features details for 18,000 service providers from more than 150 countries including line producers, location managers, post production houses, film commissions and equipment rental companies.
Benfold will oversee all commercial activity in the Screen group. Gabriella Geisinger, Laurenz Puddick and Adam Todd, who previously reported to Sarah Keegan, will now report to Benfold.
Conor Dignam, group managing director of MBI, publisher of Screens, said: “Scott has been instrumental in helping the Screen group innovate and develop its offering for customers. This includes the successful launch of the Global Production Awards and development of Screen’s programme of conferences and specialist roundtables. It makes complete sense to bring this group of brands closer together under the Screen name and Scott’s strong commercial leadership.
“There are fantastic opportunities in having all of these brands operating in the Screen family and I know Scott is already looking at how we can work to offer more to our customers through the power of a bigger Screen group.”
Scott Benfold said: “I am thrilled to be taking on this new leadership role incorporating Screen Global Production into the Screen portfolio. After a number of years working closely with the KFTV team on co-branded initiatives such as World of Locations, World of Studios and the Global Production Awards, the rebrand was a natural step and further increases Screen’s visibility in the growing global production services industry. We look forward to offering enhanced content, products and services to our customers through this expanded group offering.”
As part of further changes to the Screen group, Nitin Kundra, Screen’s business development manager for UK & North America, will take on a new role specialising in sponsorship across the Screen and Broadcast brands, adding new business development sales on Broadcast’s Awards and Conferences portfolio to his remit.
MBI and Screen are part of the GlobalData Media group.
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