Twitter’s chief media scientist to present keynote address.

Deb Roy, chief media scientist at Twitter, is to present a keynote address at MIPTV in Cannes on April 8.

Entitled Twitter, A Social Amplifier For TV: What Does This Mean For TV Networks, Advertisers and Creatives?, the keynote will highlight Twitter as a force multiplier for TV viewing.

It will also highlight what this could mean to TV networks, advertisers and creatives.

MIPTV runs April 7-10.