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Global production

Nielsen NRG and Arts Alliance form research alliance

By Wendy Mitchell2006-02-06T04:00:00

NielsenNRG and Arts Alliance Media have formed a strategic alliance to offer newresearch services to film distributors.Theresearch will use databases from Arts Alliance's consumer online DVD rentalservice LoveFilm and its cinema management service Newman.Forexample, film distributors will be able to see consumer behaviour andpreferences from the 400,000-plus UK households that ...

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Nielsen NRG and Arts Alliance form research alliance

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