The combined agencies North West Vision and Media Training North West have announced the new name for their merged company: Northwest Vision + Media.
The Manchester-based company as formed on May 1 after the regional screen agency and the media skills and training organistion joined forces.
'We deliberated for a long time over the new company name, and consulted widely with our staff, our funders and everyone who currently uses our services,' says Northwest Vision + Media chief executive, Alice Morrison.
'The overwhelming message we received back was that both brands are already extremely well known and respected, and that people wanted us to maintain consistency. By choosing Northwest Vision + Media I think we've done that.'