Erin O'Neil has joinedWarner Independent Pictures as vice president of creative advertising and willstart at the company on Oct 20.

Reporting directly toexecutive vice president, marketing and publicity, Laura Kim, O'Neil willassist Kim in developing and implementing marketing and creative advertisingstrategies for WIP's films.

She arrives at Warner fromUnited Artists where she was director of marketing, working on campaigns suchas Pieces Of April, Bowling For Columbine and Igby Goes Down.

Before UA, she worked atMyriad Pictures as vice president, publicity and marketing, on campaigns for titleslike The Good Girl and PeopleI Know, and earlier, she was vicepresident, worldwide theatrical marketing, for Trimark Pictures.

"Erin has a tremendousbackground in every aspect of the creative process," said Kim in a statement."I'm looking forward to having her on our team."