Tim Willis, a formerdirector at UK media concern Civilian Content, has been appointed director offilm at producers body Pact, chief executive John McVay announced on Thursday.

Willis replaces RonniePlanalp, who is moving back to New York with her family. He will have overallresponsibility for Pact's film strategy and will work closely with the Pactfilm policy group and Margaret Matheson, vice chair of film at Pact andmanaging director of Bard Entertainments.

"Yet again Pact demonstratesits commitment to the British film industry by employing an individual who hasthe necessary skills, knowledge and aptitude to make a difference for Britishindependent film producers and contribute to the legitimate debate about asustainable British film industry," McVay said.

Willis most recently workedas a consultant to a range of companies, including to the private equitydivision of a FTSE 350 company. At Civilian Content, he negotiated theacquisition of lottery franchise The Film Consortium from Virgin Group.

"It is a great opportunityto be joining Pact at such an exciting and challenging time in the evolution ofthe UK film industry," Willis said. "I am looking forward to continuingRonnie's efforts and to working with all at Pact to support the commercial interestsof the UK film sector and our members."