London to host 50 ‘life size’ bear statues as StudioCanal launches Paddington trail.
Pack your bags Paddington Bear fans and prepare to follow in the footsteps of the marmalade-loving icon as StudioCanal, VisitLondon.com and children’s charity NSPCC are teaming on the Paddington Bear trail.
The trail, consisting of 50 ‘life size’ bear statues at various London landmarks, will launch in October. The models will be designed by artists, designers and celebrities, whose identities are being kept under wraps for now. Venues have also yet to be disclosed.
The statues will later be auctioned in a bid to raise money for children’s charities including partner charity the NSPCC.
Ben Whishaw was last week announced as the new voice for Paddington, replacing Colin Firth. The film is due for a November 2014 release.