Well-known film publicist, Chris Paton has joined DennisDavidson Associates (DDA) as its deputy chairman.

Paton left Premiere PR, where he was co-managing director,after Cannes this year. He joined Premiere three years ago when Corbett &Keene and the UK arm of Falco Ink, where he was co-managing director, wereacquired by David Willing's creative industry conglomerate Miracle Media Group.

Paton previously left DDA in 1999 to found New York-LondonPR outfit Falco. In his new role Paton will be based in DDA's London headoffice.

He has worked on numerous promotion campaigns includingthose for Billy Elliot and The Tulse Luper Suitcases.