Perfect World Culture, the entertainment branch of Chinese online game operator Perfect World, has begun production on romantic comedy 33 Days Out of Love (working title) with Teng Huatao (The Matrimony) directing and Wen Zhang (Ocean Heaven) in the lead role.

Shooting started late last week on the contemporary romantic comedy story which is an adaptation of author Bao Jingjing’s novel of the same title. The book was a 2009 best seller in China, selling more than 110,000 copies; it is generally seen as the Chinese version of Bridget Jones’s Diary.

Perfect World Culture is known for co-producing Zhang Ziyi-starrer Sophie’s Revenge with Korean giant CJ Entertainment in 2009. The romantic comedy broke the $15m mark at the box office and the company now plans to establish a brand for making romantic comedies.

The story follows the diary of a young woman in Beijing after her boyfriend betrays her with her best friend and she faces a career crisis in her wedding planning company.

In 2010, Perfect World signed with director Teng Haotao as well as two Chinese TV directors to produce film and TV projects.