Italy’s cinema industry loses an estimated $699m (Euros 530m) to piracy annually, according to the first in-depth study of the impact of piracy in Italy. The findings were announced by Italy’s Anti Audiovisual Piracy Federation.
Fapav’s research (conducted by Ipsos marketing research firm) divides Italy’s piracy consumption into three groups:
- Physical piracy such as bootleg DVDs (17% of Italian piracy over last year).
- Online/digital piracy such as download (21%)
- Indirect piracy such as gifts/viewing of pirated films (24%)
Fapav, founded in 1988, is presided over by Filippo Roviglioni. The co-founders of FAPAV include Anica (Italian motion picture organisation), Univideo, MPA (Motion Picture Association) and Agis (Italian general entertainment organization that includes, film, dance, theatre and music). Several prominent Italian companies are members.