Planeta 2010, the start-up multimedia division of publishing company Grupo Planeta, has acquired all rights to its first feature film, the Italian animation La Gabbianella E Il Gatto.

The division picked up theatrical, video, pay-TV and free-TV rights to the film, which was produced by Italy's Cecchi Gori Group and successfully released in other European territories. Merchandising rights are still under negotiation.

Planeta 2010 was launched last year to house all of the publishing group's media interests, which include a 15% share in DTT platform Quiero Television (formerly Onda Digital), a 10% stake in free TV broadcaster Tele5, and a 14.8% share in thematic content provider Canales Tematicos.

Aside from acquisitions, Planeta 2010 plans to produce and back feature films and TV productions. It already has two thematic channels in the works: special interest channel Beca, and travel channel GeoPlaneta. Both will likely launch on Quiero Television.

Planeta 2010 is headed by Aurora Cata. Adolfo Blanco, formerly of Barcelona mini-studio The Filmax Group, negotiated the pick-up of La Gabbianella.