Germany’s Primehouse is teaming with Mumbai-based media consultant Dina Dattani to launch boutique agency Primesales, which will focus on selling remake rights to India.

The new outfit has already acquired remake rights to around 50 films from Europe, ranging from romantic comedies to thrillers, including German hits Turkish For Beginners, from Rat Pack/Constantin Film, and action thriller Heroes, from Dreamtool Entertainment.

“India has seen tremendous growth in selling remake rights for successful local films – in most cases licensing rights to other regions of India. But it is not just local films that are attracting the attention of Indian buyers,” said Primehouse CEO Frank Stehling. 

Primehouse also runs the Primexchange co-production workshop, taking place at Film Bazaar this week, and the PrimePitch video pitching content.