The company secured the property in a deal with Chorion on behalf of the Enid Blyton estate.

The franchise includes a considerable library comprising more than 250 television episodes. Noddy has sold more than 250m books worldwide. 

“Noddy is a brand with a wonderful heritage and we are pleased that we have found a good home for it with Classic Media,” Chorion MD Mary Durkan said.

“This is a wonderful addition to our collection of family entertainment,” Classic Media co-CEO Eric Ellenbogen said. “For more than 60 years, Noddy has helped bring the magic of toys to life and we’re going to keep passing that along to fans and new generations.”