StudioCanal will handle worldwide sales on the title heading into Cannes and has scheduled a UK release for spring 2013. Nick Frost conceived the story and stars alongside Rashida Jones, Chris O’Dowd and Olivia Colman.

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James Griffiths makes his feature directorial debut on the story about a shabby, overweight man whose unappealing exterior hides the spirit of a salsa king whose Latin fire can only be unleashed by a specific woman. Jon Brown’s screenplay is based on an original idea by Frost.

StudioCanal, Film4 and the BFI Fund are co-financing and Frost will serve as executive producer alongside Matthew Justice and Rachael Prior of Big Talk, StudioCanal’s Danny Perkins and Jenny Borgars and Tessa Ross (pictured) of Film4. Nira Park and James Biddle of Big Talk will produce.

“My aim with Cuban Fury was to make a romantic comedy with fiery salsa at its heart,” Frost said. “I wanted to show people that sometimes it’s not about a perfect nose and abs of steel – sometimes passion, soul and fire are enough. And in case you’re wondering, yes, I’ll do all my own dancing.”

“For as long as I can remember, I’ve wanted to make a dance movie,” Park said. “Even better, a comedy dance movie. So when I received an email from Nick Frost which read: ‘How would you feel if I said we should do a film where I DANCE A LOT? Imagine me in tightly fitted sequinned garments with a lot of slow-mo.’ I said, I want the poster for that movie on my wall now!”

Frost is represented by Hamilton Hodell, Safran Company and UTA. Jones is represented by UTA and Brillstein Entertainment and Schreck Rose Dapello Adams & Hurwitz. O’Dowd is represented by Gordon and French, UTA and 3 Arts and Colman is represented by United Agents.