Punk Cinema is teaming withthe
The site attracts 300,000visitors per month and has more than 70,000 members, and Punk notes that theseusers are "above-average cinema attendees and fans of intelligent, independentmovies."
The campaign, which includesadvertising and direct and viral marketing, will encourage the singletons onthe site to meet for a date at local cinemas.
The independent film isabout two
"The Gigolos is aboutdating, love and friendship, so this is a perfect match," said producer TonyBracewell. "We believe this is the first time a dating site and a movie havejoined forces. It's a unique way to encourage more people to go to the cinema,as it's the perfect place to go on a first date."
Amanda Christie, managingdirector of My Single Friend, added: "When we watched The Gigolos we knew wehad to support it - it's a thoroughly original take on the dating game. This isa perfect agreement: My Single Friend will benefit from further exposure tocinema-going professionals and from brand association with independent Britishcinema, while it gives our clients more opportunities for matchmaking."
Brothers Richard and TonyBracewell founded Punk Cinema in 2004. Punk will release the film with supportfrom Shooting People Films on