Regent Entertainment is to launch a gay label called HERE Films which will provide gay films with domestic theatrical distribution capabilities (HERE Releasing) as well as international sales (HERE International) and a pay-per-view and video-on-demand service (HERE Network).

The label was announced by Regent partners Paul Colichman and Stephen P Jarchow who have already backed a host of gay-themed pictures including Gods And Monsters, Twilight Of The Golds and A Woman'a A Helluva Thing, as well as picking up gay-themed films like Sixth Happiness, Speedway Junky and Sordid Lives.

Regent has bulked up its staff to handle the new label: Wayne Case will oversee special handling in the marketplace and report to John Lambert, president of Regent Releasing. Gene George, president of Regent International, will announce a HERE dedicated salesperson for international and ancillary sales imminently. Regent COO Jeff Schenck is responsible for integrating HERE Films into the Regent structure.