Sanford Reisenbach, the formerWarner Bros marketing chief, has been appointed to the board of directors ofVillage Roadshow Pictures International, the holding company of VillageRoadshow Pictures (VRP), the LA-based production division of Australia'sVillage Roadshow Ltd.
The announcement was made byVillage Roadshow Ltd chairman John Kirby. Reisenbach joined Warner in 1979 asexecutive vice president, advertising and publicity, and was promoted ten yearslater to executive vice president of marketing and planning, responsible forWarner Bros Family Entertainment, Warner Bros Animation, children's TVprogramming, marketing initiatives and theme park interests.
"While MrReisenbach's appointment is film production focused, his exposure toother areas of entertainment in which VRL also has interests will ensure theoptimisation of synergies we have built among our businesses," saidVillage Roadshow managing director Graham Burke in a statement.
VRP has a busy slate beingreleased through Warner Bros in 2002 including Queen Of The Damned, Showtime and Analyze That.