Sanjeev Lamba has been appointed as CEO of Mumbai-based Reliance Big Pictures.

Prior to joining Reliance Big Pictures, Lamba was director, marketing and sales at Indian entertainment company Zee Motion Pictures. He has also held senior positions at the Weinstein Company in New York and Walt Disney in Asia and the US.

 “We are currently undergoing a significant change in the way Indian movies are made, distributed and marketed. Reliance is well positioned to be a long term global media and entertainment player, particularly in film,” said Lamba.

Amit Khanna, Chairman, Reliance Big Entertainment added: “We welcome an accomplished professional like Sanjeev to our team.  I am sure he will help build Reliance Big Pictures into a pre-eminent Film Studio in India and overseas”.