Singapore producer-distributor InnoForm Media has acquired leading home video distributor Alliance Entertainment as a wholly-owned subsidiary, in line with a strategy of extending its business portfolio.

Established in 1999, Alliance Entertainment is a well-recognised brand not only in Singapore but also in South-East Asia with a catalogue of more than 3,800 titles. As the exclusive video licensee of Hollywood studio labels, it distributes for Warner Home Video, 20th Century Fox Home Entertainment and New Line International.

After the acquisition, managing director Tan Poh Lam will continue to serve as CEO of Alliance Entertainment.

InnoForm today also announced, in a statement, the reorganisation of its management team. New president Angeline Ang will 'spearhead aggressive growth strategies that focus on revenue growth and corporate improvements for the company'.

In her new role as president of programme acquisitions and distribution, Lynne Loi will head the company's content division and be responsible for seeking investment and co-production opportunities in film, TV series and children's programmes. InnoForm is also the largest kid's entertainment distribution company in Singapore, Malaysia and Hong Kong.

Last year, the company released four of the top ten grossing Asian films in Singapore, including Jack Neo's Just Follow Law (which it also co-produced), Peter Chan's The Warlords, Jay Chou's Secret and 200 Pounds Beauty which became the top Korean film in the city-state.

This year, it has Tsui Hark's Missing and historical epic Three Kingdoms - Resurrection Of The Dragon, starring Andy Lau and Maggie Q, scheduled for release in the coming months.

Headquartered in Singapore with branch offices in Malaysia and Hong Kong, the company is a subsidiary of publicly-listed PSC.

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