Sony Pictures TelevisionInternational and Arts Alliance Media have struck a deal to offer Sony filmsfor rentals online. The video-on-demand (VOD) deal gives AAM the right to digitally distribute 180 of SonyPictures' back catalogue titles, including TaxiDriver and Gandhi, as well as newreleases over the next three years such as Spider-Man3.
AAM will make the films available through its own LoveFilm site as well as its partner AOL UK.
The deal was announced by AAM's CEO Howard Kiedaisch andStuart Baxter, senior VP of European sales distribution for Sony PicturesTelevision International.
"With our new digital initiatives team, we areaggressively exploring VOD and electronic-sell-through opportunities across Europe," Baxter said. "We are excited about working with AAM and LoveFilm to reach new digital audiencesall over the UK with a strong selection of compelling feature film content."
Kiedaischadded: "We are delighted that Sony Pictures is joiningour ever growing stable of content from the likes of Warner Brothers,Universal, Momentum, Tartan and Fremantle."
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