Soon En Wong has been named marketing director, Asia, for Columbia TriStar Film Distributors International. In his new position, Wong will supervise marketing and promotions activities in the region for all titles produced locally by the studio's Columbia Pictures Film Production Asia division.
Based in Hong Kong, Wong will work with LA-based executive vice president, international marketing, Nigel Clark to evaluate local marketing plans and with Sal Ladestro, vice president of marketing and distribution, acquisitions and local productions, as well as Barbara Robinson, managing director of the Asian production division.
Wong served at UIP from 1991 to 2000 first as marketing manager for Singapore and Malaysia and later as regional marketing manager for South East Asia and Australasia. He moved to Seagram Asia Pacific in 2000.
Among the films he will be working on are Feng Xiaogang's Big Shot's Funeral with Donald Sutherland and Ge You, Chen Kuo-Fu's Double Vision with Tony Leung and David Morse and Cory Yuen's actioner Virtual Twilight with Zhao Wei and Seoung-Heon Song. Currently in production is He Ping's Heroes Of Heaven And Earth.