Spain launches French-style cinema loyalty cards

By 2002-01-04T00:47:00

Spanish exhibition major, CAEC, has launched the territory's first cinema loyalty pass, two weeks after French film support body, CNC, concluded that the introduction of the card system has benefited both exhibitors and distributors in that country, where UGC, Gaumont and Pathe have all launched versions. (Screendaily Dec 20, 2001)

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