Private Spanish broadcaster Telecinco has named Italian-born Alberto Carullo its new head of production, marketing and programming.

Carullo moves to Telecinco from Madrid-based film and TV producer BocaBoca, where he has managed contents and marketing since 1999.

Prior to that he was head of marketing and promotion for the Italian TV interests of Telecinco backer Mediaset. Carullo previously worked at Telecinco as head of marketing from 1994 to 1996.

Telecinco is owned by Mediaset (40%), Kirch (25%), Grupo Correo (25%) and Ice Finance BV (10%), although Kirch has been looking to sell off its shares.