Thanks to its lush settings, Thailand has long been a prime location. Despite the devastating tsunami in 2004, last year's military coup and the more recent Bangkok bombings, the territory is still attracting production.

Recent high-profile shoots include the remake of Bangkok Dangerous starring Nicolas Cage, and Ridley Scott's American Gangster, while Sylvester Stallone is shooting his Rambo IV.

Facing competition in the region, Thailand now boasts a new sound-proof studio, opened in Bangkok last October by publicly listed Thai company Workpoint Entertainment, while a new tax incentive scheme is set to offer savings for foreign producers.

While the government-funded Thailand Film Office is charged with promoting the territory overseas, the Film Production Services Association, which represents 50 Thai fixers, does the local leg work, such as bringing in foreign producers for scouting, as its president Sasisupa Sangvoribudh explains...

Why shoot in Thailand'
Location, location and location. Thailand has some of the most beautiful natural locations like beaches, jungles, waterfalls and mountains in addition to exotic elements like centuries-old temples. Thailand's highly professional crew and state-of-the-art facilities are only a fraction of the cost of Europe and the US due to its low cost of living.

How receptive are producers to your message'
New clients from Europe and the US often see Thailand as a vacation spot. But they warm up really fast once a proper budget and schedule is out. We will invite them over for a location scout and take them to some of our facilities and post-production houses.

What could Thailand be doing better'
Although the Thai government is set to introduce a tax incentive scheme which will create more savings for foreign producers, it still needs to look at the bigger picture and recognise film as a lucrative industry. Red tape should be cut further to make it easier for foreign producers to shoot in Thailand. The frequent change in government cabinets doesn't help either.

Which are your biggest competitors'
Hong Kong, China and Korea.

What is the biggest misconception about Thailand'
That Thailand is a developing country without any means to cater to foreign shoots. We have an impressive resume of a long list of films shot here over the last 25 years.

What is your working day like'
It's always hectic but fulfilling. In addition to running my own production services company The 6th Element, I have to liaise with foreign producers and the Thailand Film Office.