A new multi-platform international outfit is looking to unearth cutting-edge talent. Wendy Mitchell reports.
When a company is named Tomorrow Unlimited, it hints at the ambition involved.
Six of the principles of the Res Media Group had grown frustrated by the limitations imposed on the company through various corporate deals, and wanted to return to their original focus: unearthing cutting-edge talent.
So in February, the team partnered with Tribeca Enterprises to launch Tomorrow Unlimited.
'This is an experiential, multi-platform media company,' reveals CEO Karol Martesko-Fenster, also a veteran of Palm Pictures, indieWire, Filmmaker magazine and Silicon Alley Reporter.
Head of programming Jeremy Boxer, based in London, explains that the key players had evolved since Res' launch as a 'digital film festival' in 1996. 'We started to be more about creativity on the edge. With the new company, we can broaden that sphere.'
In addition to short and feature films, Tomorrow Unlimited will encompass music, fashion, architecture and art. 'Our new remit is more flexible (than Resfest),' Boxer notes.
Editorial director Jesse Ashlock says: 'This is not just Res 2.0 - it's an effort to provide a home to the international creative community. It's about curating, incubating and nurturing that creativity.'
The company launched its community and editorial-focused website in May and in June hosted its first Creators Series events in New York City and Los Angeles with film-makers including Chris Doyle and Matt Hanson.
This autumn, the company hosts a touring series in more cities, which will be broader in scope and based in theatres for films, concerts and discussions. A print publication and monthly events will follow. 'The spring series will look at who is next,' Martesko-Fenster says. 'The fall event will be like a state of the union.'
That autumn run will likely cover Europe and Asia as well as US cities, visiting at least a dozen locations.
Robert Nathan at Cinetic Media helped the group find a partner in Tribeca Enterprises. Martesko-Fenster says Tribeca understands the film world and events (and has a large sales force), while the Res veterans have international partners and networks that Tribeca is keen to utilise, as well as access to emerging talents.
'Jane Rosenthal has a creative bent that's about fostering emerging creators,' says Martesko-Fenster of the Tribeca Enterprises and Tribeca Film Festival co-founder.
Tomorrow Unlimited could also fund or produce work by these creators, and work with them on content for third parties.
Res was known for its work with sponsors, including technology, media and lifestyle companies, something Tomorrow Unlimited can continue to draw on through business development director Khris Kline and senior account executive Sam Margolius.
'It's about the continuum of creativity,' Martesko-Fenster says. 'We spot the talent, we believe in the talent, and we want to take opportunities to let them build on their creativity.'