Both companies have reserved stands at the market, but since they are next to each other, they will simply knock down the wall and combine their artwork to market Trust and Nordisk product. 'The idea is to have a common line-up, but still maintain the two brands, with Trust selling up-market, quality features for theatrical and Nordisk sporting its expertise in family fare and television sales,' explained managing director Rikke Ennis, who became head of Trust Film Sales last September.
'It will be difficult to get round us,' added CEO Kenneth Wiberg of Nordisk Film International Sales. 'Trust is among the best companies touting Nordic arthouse films, and Nordisk is well-known for its tradition of family pictures. Together we will also be able to further strengthen our position in television sales, especially in Scandinavia.'
In Berlin the Trust sales force will tout several new Nordisk titles, including Danish directors Niels Arden Oplev's Worlds Apart (To verdener), Ole Bornedal's Just Another Love Story (Kærlighed på Film), two animated films - Jannik Hastrup-Flemming Quist Møller's A Tale of Two Mozzles, Møller-Jørgen Lerdam's Amazon Jack 3: Jungo Goes Bananas - and Norwegian director Grethe Bøe's Ten Lives of Titanic the Cat.
Trust's own Berlin package comprises - among others - Swedish directors Lukas Moodysson's Mammoth, currently shooting at Swedish regional film centre, Film i Väst, Josef Fares' Leo, as well as Danish directors Lars von Trier's upcoming project, Anti-Christ, and Simon Staho's Swedish production of Heaven's Heart (Himlens hjärta).
Ennis will attend the European Film Market with sales executives Susan Wendt (who recently moved to Trust from Nordisk), Anneli Häkkinen, Thomas Mai and publicity manager Ditte Hollesen, while the Nordisk side will be manned by Wiberg, sales director Eva Nerman and publicity manager Nicolai Korsgaard.