Digital TV company etv and the UK film industry group AllIndustry Marketing are partnering on a new Sky Digital channel, Eat Cinema,that will be devoted to promoting current films to consumers.
Eat Cinema, channel 199, launchesFebruary 28 with 24-hours-a-day programming designed to lure
Presenters on the channel include Anthony Crank, Toby Amies, Tessa Dunlop, Emily Booth, MohiniSule and Matt Brown.
The channel also has a website,
All Industry Marketing is comprised of more than 140different organisations including Bafta, the UK FilmCouncil, the Film Distributors' Association, the Cinema Exhibitors'Association, and the Cinema Advertising Association.