New Black Films is partnering with Pure Grass Films (backed by Endemol) to launch a cross-platform project entitled Shape Shifter. Regional screen agency Northern Film & Media has invested in the project.

The partners will develop supernatural thriller potential franchise Shape Shifter, which will comprise a feature film, motion comic and novel.

Newcastle- and London-based New Black will develop the feature with London-based Pure Grass Films. Pure Grass is also working on the motion comic, and are partnering with Hodder & Stoughton to develop the novel.

Northern Film & Media has invested script development money in the feature film. NF&M previously invested in New Black’s football documentary One Night In Turin.

The story is about a sleepy Northumberland village where a trainee reporter searches for heir missing colleague, discovering an ancient Viking blood curse.

New Black and Pure Grass are currently casting for the feature and will shoot Shape Shifter on location in the North East in 2011.

Northern Film & Media is supported by the ERDF Competitiveness Programme 2007-13.

Tom Harvey, CEO, Northern Film & Mediam said: “It’s fantastic to see a rising company like New Black Films strike a partnership that will create a highly commercial cross-platform product. Shape Shifter will create three distinctive user experiences and we’re delighted to be involved in a project that taps into consumer demand for content across a range of platforms.”

James Erskine, Director, New Black Films, added: “We are delighted to be working on such a distinctive project that we hope will become something of a poster for the North East as a destination for innovative filmmakers, tourists and supernatural thriller fans. The continued vision of NFM in seeking to develop cross media products makes it a beacon of light in the ever changing tides of the film industry.”