The UK industry coalition All Industry Marketing(AIM) has appointed Grace Carley as managingdirector.

Carley had beendirector of marketing for the Irish Film Board before running her own London and Los-Angeles based companies,including sales company Stranger Than Fiction, andworking for the Department of Culture, Media and Sport.

AIM members include Film Distributors'Association, the Cinema Exhibitors' Association, the Cinema Advertisers'Association and the UK Film Council.

'I amexcited about taking on the challenge that AIM represents and feel that it is an idealfit with my combined commercial and public sector experience,' Carley said. 'I am convinced that there are significant segments of the populationthat can be developed into more regular cinema-goers, and that there are majorissues to be addressed, particularly piracy and the threats and opportunitiespresented by new technologies."