Target Media, a leading advertising space buying company for the UK film industry, has merged with internet outfit New Media Industries (NMI).
Target, which boasts clients including FilmFour, Icon, Metrodome, Redbus and Winchester, and its parent DPA Soho are forming a new operation titled Target NMI as a result of the merger. The new operation is expected to increase it focus on new media advertising and promotion.
John Duncombe, chairman of Target/DPA, said: "From the first conversations more than a year ago, the beauty of this alliance is that there is virtually no overlap in terms of skills and client conflict. This means that clients on both sides benefit."
Alan Page, NMI chief executive officer, added: "This is a vital step in our strategy of building a multi-disciplined, integrated communications business capable of brand solutions across the whole spectrum of media. With DPA and Target, we gain critical mass, a high level media buying capability, and access to more than fifty major new clients in sectors that are growing fast and would welcome our cross-platform skills."