United Kingdom - Straight to Market

By 2007-08-10T00:00:00

In contrast to major film studios, book publishers have been reluctant to use consumer research to trial content or marketing approaches. But that is changing and the new properties emerging through such research could be fertile ground for TV and film producers seeking proven formulas.

SIGN IN if you have an account

Do you want to keep reading?

Register  for free access to five articles a month

Untitled design (14)

Subscribe today and unlock access to:

  • Unlimited film & TV news, reviews and analysis on Screendaily.com                                            
  • All print and/or digital editions of Screen magazine
  • Breaking news alerts sent straight to your inbox
  • Digital festival and market dailies
  • Weekly awards magazines

 

Access premium content Subscribe today

If you have an account you can SIGN IN now