You cannot really label B3 Media a film company - there is much more to it than that.
Marc Boothe, one of the producers of Saul Dibb's Bullet Boy, founded Brixton-based B3 - which stands for 'Beats, Bytes and the Big Screen' - in 2000 based in a sprawling complex off lively Brixton Market in South London.
B3 is something of an incubator for new works by digital, video and sound artists and film-makers - a one-stop-shop supported by the UK Film Council, Skillset, National Film and Television School, and The Arts Council.
"In the last two years we've focused on developing an eclectic slate of projects," Boothe explains. "We're looking to realise the huge opportunities that exist to produce work for gallery-based and cross-platform projects, ranging from broadband, video, mobile phones, traditional and non-traditional screens."
Boothe's crusade to redefine British cinema began with film club Nubian Tales, which he created to address an ill-served ethnic UK audience. After a six-year West End stint at the Prince Charles Cinema, Boothe helped Disney, Fox and UIP to make their films more visible to the audience that joined Nubian Tales.
B3 Media's mission is to provide total support for nascent artists. "We started from the audience side of things - the marketing angle - and then slowly got involved in distribution," says Boothe, "at the same time working with emerging talent where we could by showing their films or giving them advice, and that was all done with very little funding or support."
FeatureLab is one of B3's latest initiatives. Supported by Film4, Binger Film Lab and Skillset, this scheme is designed to "supercharge" four feature scripts from ethnic-minority creative talents. This year's commission goes to Robert Samuels' debut feature The Labours Of Arthur Glass, a high-concept comedy-drama.
"What we are trying to do is develop projects with the aim of finding the right market for the story without sacrificing the artistic vision," Boothe says.
In 2005, B3 launched Blank Slate, what Boothe calls a "highly successful" programme of digital shorts. A digital future is also guaranteed because B3 is one of 12 participants chosen from 50 entrants in the $1m Digital Innovation in Film project sponsored by Nesta - National Endowment for Science, Technology and the Arts - and the UK Film Council.
"It's a really interesting time," Boothe says. "Film is undergoing a major change as a result of the disruptive power of technology. It will provide new business models and opportunities for small to medium-sized players."