Buildingon a similar deal in the UK, Universal Pictures Nordicis working with film2home to offer a download-to-own service in Scandinavia. The service will offer athree-copy model, to be launched starting in Sweden from May 22. Other Nordicterritories will follow.
Aswith the UK download-to-own deal with LoveFilm, the service will launch with Peter Jackson's King Kong. The 35 titles also include Pride & Prejudice, Serenity, Doom andNanny McPhee.Going forward, all major Universal films will be made available for download onthe same day as the DVD street date.
Universalis the first studio to launch feature films for download-to-own in Scandinavia.
Thethree-copy model includes a digital file for a PC or laptop, a digital file fora portable device, plus the DVD sent in the mail.
"Universal has enjoyed great success with thelaunch of a world first download-to-own model in the UK in April with LOVEFiLM," said Eddie Cunningham, Universal's regionalmanaging director UK, Nordics, Australia & New Zealand. "I am delighted that wehave maintained our leadership position by rolling out our unique service in asecond territory, offering complete flexibility, choice and earlier online contentaccess to consumers in the Nordic region."