Universal Pictures International Entertainment (UPIE) kicks off its international Blu-ray strategy on October 13 with the day-and-date launch of The Incredible Hulk on the high definition format and DVD.

The company's Blu-ray release platform will reach the UK, Australia, France, Germany, Russia, Japan, Spain, Mexico, Italy and Brazil this year.

Up to 30 titles are scheduled to launch in 2008 including Wanted, Hellboy II: The Golden Army, Mamma Mia! and The Mummy: Tomb Of The Dragon Emperor.

The Incredible Hulk stars Edward Norton, Tim Roth and Liv Tyler and has grossed more than $250m worldwide.