Theatre circuits across the US are banding together to create a "Victims Benefit Day at the Movies" next Tuesday (Sept 25) on which 100% of ticket and concession sales will be donated to the September 11th Fund of the United Way and the American Red Cross.
50% of the proceeds will be donated to the Red Cross and 50% to the United Way.
Among participating circuits are AMC, Carmike Cinemas, Cinemark USA, Hoyts Cinemas Corp, National Amusements, Regal Cinemas and United Artists Theatre Co.
' Joe Roth's Revolution Studios has announced that it will donate all proceeds from the planned re-release of America's Sweethearts this weekend to the September 11th Fund; the company is also adding its summer comedy hit The Animal to the re-release at selected sites.
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