UKexhibitor Vue Entertainment is organising a charity fundraiser tied to therelease of Casino Royale.
Thenew James Bond film will play in previews at 36 Vue cinemas across the UK onNov 15, two days before its general release. More than 12,000 tickets will beavailable for the promotion, which will sell tickets at the premium price of $18.78(£10) outside of London and $28 (£15) in the capital.
Anaverage of $9.40 (£5) per ticket sale will benefit MediCinema, which bringscinema films to hospital patients. Vue hopes to raise at least $112,688 (£60,000)for the charity.
Bondproducer Barbara Broccoli from EON said: 'I have had lovely letters in thepast, from patients and their loved ones thanking us for our support ofMediCinema. With its cinemas in hospitals, MediCinema provides a much neededescape for the patients. I am very happy to be supporting MediCinema and theirspecial preview screenings of our new Bond film Casino Royale at Vue Cinemas. I hope that they will be of benefitto the many patients who go to MediCinema.'