Ronna Wallace, the seasoned independent production and acquisitions executive associated with such companies as Samuel Goldwyn and Stratosphere as well as Live Entertainment during its film financing heydey a decade ago, has launched her own film rep company, Eastgate Pictures.
Under the new banner, Wallace will serve as producer's rep on finished films and will provide other consulting services to filmmakers and film financiers.
Additionally, she will continue to serve as consultant to Capitol Films, the London-based international production and sales company. Aside from looking for projects for Capitol to finance and distribute, Wallace has been playing a key role in the sale to the US of Capitol's finished films.
Wallace most recently was the sales rep for the Slamdance 2003 closing night film. Milwaukee, Minnesota, George Sluizer's Spanish/Portuguese language film The Stoneraft and she is currently representing Ramin Niami's Paris which will be in main competition in the current Tribeca Film Festival.
"Completed film representation will be the core and focus of Eastgate," said Wallace in the press release accompanying the announcement.
"Having been a buyer for so many years, it feels like a natural. I think I've learned not only what the distributors are looking for, but also how to market completed films to distributors efficiently and effectively. Plus, this is the perfect complement to my relationship with Capitol Films."
Wallace was former head of production and acquisitions for Stratosphere and was responsible for the negotiations leading to the formation of IDP. Previously, she was senior vice president, acquisitions of Samuel Goldwyn Films.
In her two years at Goldwyn, Wallace was responsible for the acquisition of Ken Loach's Ladybird, Ladybird, Bob Baloban's The Last Good Time, Stanley Tucci and Campbell Scott's Big Night and the production of Michael Corrente's American Buffalo, starring Dustin Hoffman and Dennis Franz.
Prior to joining Goldwyn, Wallace was senior vice president, production and acquisitions for Live Entertainment, Inc. Wallace served as executive producer on such critically acclaimed films as Tim Robbins' Bob Roberts, Quentin Tarantino's Reservoir Dogs, Abel Ferrara's Bad Lieutenant and Paul Schrader's Light Sleeper.
Under Wallace's direction, Live acquired US video and other rights such hit titles as Teenage Mutant Ninja Turtles: The Movie, The Fabulous Baker Boys, Weekend At Bernie's, Madonna: Truth Or Dare, Glengarry Glen Ross, The Crying Game and The Piano.